And, of course, now that it’s a teenager, there’s a storm of hot opinion and data flying about, now and again, as people debate whether or not social advertising really works.

Predicting the Future of Social Media Patterns

Parties on both sides have brought forth persuasive and often equally valid arguments: Noticing the shift to where ad money is going will give you the ultimate clue. And yes, spending on social media advertising has been increasing so rapidly over the last 2 years that eMarketer has moved all its former predictions on social advertising’s future forward to this year – 2010! Facebook in particular is hitting 350 million participants, knocking MySpace out of the water.

It doesn’t take a physicist or a psychic to predict that social media advertising will have a huge impact on local business too, thanks to the geographically targeted ads it’s possible to create on some media (most notably, Facebook). That system has its flaws – it’s not available in many countries; and on Facebook, if you live outside the US, you can target only by country, which may render that option less viable. But it wouldn’t be a stretch to predict the Facebook developers are working on that as we speak.

Some Things Never Change

By all means keep up with the news and watch trends change in social advertising – but there are 6 principles and facts that will remain the same. Namely:

1. Social media advertising is worth it, even if the percentage of engaged viewers is still small… because for every one active social media viewer, there will be anywhere from 6-14 brought into the fold by that single person. Think of that exponential increase factor – targeted viewers or readers brought in for you by members of your own market.

2. If you are unsure whether the user base is more male than female, or if you know both sexes are represented equally – market to the women. Not only do women nowadays have 80% of the buying power, according to countless net sources, men will usually be influenced or guided by the significant females in their lives. A man will often walk into the store and buy the same soap he’s bought for the last 7 years; the woman is the one who will try something new – especially if you make a personal connection with your ad

3. Tracking, of course, is still king. Check whatever social network you’re considering using, to see what their tracking provisions and choices are. If none exist, set them in place yourself; or else move on to a better network.

4. Don’t forget the double-edged sword of word-to-mouth recommendations in social advertising. Make sure you deliver what you promise – and if you blow it and get a lot of flakk, take it on the chin, acknowledge it – and fix the mistake. (You can turn disasters into an advertising opportunity, as Maple Leaf and Toyota recently did).

5. Remember that the one critical factor your ads all need is a social context. Make sure they are preceded by and linked to social network pages, videos, groups, content. Give your fans a place to congregate, vent and enthuse. Hold contests and polls, ask for feedback, offer virtual gifts. Engage. Otherwise, your ads are guaranteed to be seen as annoying banners everyone should ignore.

6. Don’t throw the baby out with the bathwater: Meaning… don’t neglect all your other advertising venues – email, offline flyers, website banner ads, AdWords – and track and tweak them all. Social media advertising is best used to compliment these other campaign components, in most situations.

Follow these 6 tips, and you’ll ride out the storms while others are still waiting to decide which social networks to use.

Social media is how people can share informational online content. There are many different formats and platforms which are available for those wishing to add social media to their online marketing strategies. Online social media or networking websites are quite similar to traditional communities. They give people a place to come together to discuss common topics, or search for particular goods and services.

Social media can be as simple as instant messages or something as complex such as creating a squeeze page within a blog. All of these methods can be used to help you market the goods or services you have to offer.

They are OWNING Google in the Advertising space right now and they are just warming up…

Click the link below for the full story

>> http://bit.ly/cCy7Ao

My buddy Ryan Deiss has officially FIRED Google for search advertising and switched his entire budget to Facebook (except for Gmail)

Why?

Because…

1. Facebook has way more traffic. Over 39 BILLION page views a month
2. You can TARGET my ads so that only people who really want my stuff see my ads… duh!
3. Facebook is simple to use and fast, you’ll be getting killer traffic in just a few hours
4. Facebook ads are 1/4 – HALF the cost of Google Adwords
5. Facebook loves affiliates and they love their advertiser and marketers…

and about 100 other reasons

Click the link below and Ryan will explain the whole thing and what Facebook Power can do for you…

>> http://bit.ly/cCy7Ao

Pretty exciting, huh?

P.S. Ryan will be removing this FREE report soon before the whole dang world gets to it so you better go watch it now, before it’s gone.

P.P.S. Wait till you see his hottest trick that could get you 1,273,838 ad views for FREE!

Go watch this presentation on Facebook Ad Power now, click below

>> http://bit.ly/cCy7Ao

Over the past few weeks the self-riotous egg heads at Google adwords have banned the accounts of over 15,000 direct marketers Banned for life! Some of the most straight up marketers around. No reasoning, nothing. Just an email saying go away.

Fortunately, Ryan Deiss has a plan

See where he’s getting the lion’s share of his traffic now days (it ain’t Google)

Click the link below right now for his free report

Facebook Ad Power >> http://bit.ly/googleslapback

Google is the most arrogant company on earth just like Yahoo was in their day. Do these jerks never learn…

Ryan’s new source of traffic is like an “Island of Sanity” compared to these Google guys.

They get 39,000,000,000 (that’s BILLION) views per month and their traffic is super high quality and dirt cheap…

They love affiliates and direct marketing

You have GOT to get on this…

Click the link below right now for his free report

Facebook Ad Power >> http://bit.ly/googleslapback

See ya soon

Daniel Sandercock

P.S. PLEASE, don’t spend another dime with Google till you see this.

P.S.S. Ryan will be pulling this report down soon before everybody jumps on the band wagon. Better go watch it now while its FREE

Click the link below right now for his free report

Facebook Ad Power >> http://bit.ly/googleslapback

But you have to pay attention right NOW!

Grab this free 17 page PDF now and prepare to be shocked by what’s is revealed in the short 15 minute read. It will ROCK you!

Claim your FREE copy here:

How To Monetize Social Media

My good friend, Perry Belcher really spilled his guts in this one.

He has single handedly built one of the largest Twitter followings in the marketing industry of over 101,000 followers

Not only is he amassing an army of followers Perry is the only guy I know that’s consistently making THOUSANDS of dollars each month JUST from his social media fans and friends.

Go get his report no that explains STEP-BY-STEP How he does it.

Click on your personal link is below:

How To Monetize Social Media

P.S. This is a great FAST no-fluff read that could have easily been $97 but Perry is letting me give it to you for FREE!

You better grab it now while he’s in a giving mood

In it you will learn the following:

• Why social media is important for your business
• How to start engaging in social media to reach customers and the media
• What and how to measure results from your social media marketing effort

Get your Free Social Media Kit here…

I’ll step you through a fast-track approach to building a targeted following in the thousands, or even tens of thousands! Many teachers promote “spammy”, and untargeted techniques, but I would ask, “what the heck’s the use of that?” You just get to clog up your Twitter stream with a whole lot of tweets you’re not remotely interested in, and when YOU make a broadcast tweet with your offer, most likely it’s falling on completely deaf ears! Outcome? A complete waste of your precious time. TIP: Don’t do that! I’ll show you the proper way to build a worthwhile set of followers without using spam or other aggressive techniques.